Alexander Spellane is the CEO of Fisher Capital, a retailer for precious metals that helps high net worth investors diversify their investment portfolios. Despite not going to college, Alexander still managed to make his first million dollars before the age of 30. Alexander has focused on managing his team behind the scenes, serving clients, and supporting his community.

Since Alexander took over Fisher Capital, it has seen tremendous growth and has grown from 20 to now over 50 employees in a little over a year. Most recently, Alexander led Fisher Capital to take over the New York Times office, located in Los Angeles, to accommodate his growing team and facilitate his precious metal retailing. Alexander has hopes to lead Fisher Capital to become the nation’s number one precious metal retailer in 2022, and based on his growth in recent years, seems well within reach.

Where did the idea for Fisher Capital come from?

By chance. I originally got into sales because I wanted a 9-5 that supported my music career but ended up becoming passionate about sales and ditched music in the end.

What does your typical day look like and how do you make it productive?

I don’t ever have a typical day. I guess if I were to have a typical day, it would involve working with my team to help high net worth investors diversify their portfolios into precious metals.

How do you bring ideas to life?

I just believe in myself and do it. All it took for my current company to take off was for me to pick up the phone and put things in motion.

What’s one trend that excites you?

How volatile the stock market and crypto has been lately, because it gives more confidence to clients to invest in precious metals. Also, the fuzzy textured cloth that’s popular on furniture right now. I swear, 10 years from now everyone who sees my house will know I bought all my furniture in 2022.

What is one habit of yours that makes you more productive as an entrepreneur?

Discipline with work. All I do is work 12-16 hour days, every day.

What advice would you give your younger self?

Don’t ask anyone to do something I wouldn’t feel comfortable doing myself. Know that everyone’s perspective is different, so it’s important to practice empathy and understanding.

Tell us something that’s true that almost nobody agrees with you on.

Money doesn’t discriminate. It has no prejudice and will flow to anyone.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

I recommend everyone consistently set short and long-term financial, mental, physical, and spiritual goals. I’ll often set unrealistic goals to challenge myself because even if I fail, the progress will still put me close to where I wanted to be.

What is one strategy that has helped you grow your business?

Rather than helping others replicate what I was doing, I focused on their strengths and weaknesses and helped them accordingly. Investing in people rather than processes really helped grow my business.

What is one failure you had as an entrepreneur, and how did you overcome it?

One failure I had was investing in cryptocurrency. I still haven’t overcome it financially. However, it did help me have more confidence in precious metals, so there was a benefit to learning this the hard way.

What is one business idea that you’re willing to give away to our readers?

Any business idea can be successful if you focus on marketing, sales and fulfillment. I will say that for anyone wanting to start their own business, using Facebook ads is an excellent way to gain traction.

What is the best $100 you recently spent? What and why?

I recently took an employee to lunch who was having a bad day. Immediately following the lunch, this employee’s productivity and confidence rose dramatically. Sometimes people just need to feel heard and seen.

What is one piece of software or a web service that helps you be productive?

I have the Jabra Engage 75 wireless convertible headset and that’s all I need to be productive. Its noise-canceling is incredible.

What is the one book that you recommend our community should read and why?

The Bible. There’s really no book better at teaching you life skills.

What is your favorite quote?

“It’s Time”, Bruce Buffer.

Key Learnings:

Nothing can beat hard work.

Try and practice gratitude daily.

The greater the sacrifice, the greater the reward.